Do I need advertising software development specialists?
I’m noticing that traditional advertising tools are starting to fall apart once campaigns scale. We’re dealing with multiple channels, fragmented data, and delayed reporting, which makes optimization slow and inefficient. I’m wondering if AdTech development is the right path here, or if companies are just rebranding standard analytics under a new name. Has anyone actually explored custom AdTech solutions and seen a real difference?
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That skepticism is fair, because a lot of platforms do exactly that — repackage the same ideas. However, when I started researching deeper, I realized there’s a clear difference between tools and actual AdTech engineering. Some companies focus on building infrastructure: data pipelines, performance logic, automated decision systems, and analytics tailored to business goals. I came across an overview that breaks this down pretty clearly while researching custom solutions; it’s explained here in the middle of their Adtech company https://geomotiv.com/industries/adtech/ . It helped me understand what’s truly custom versus what’s just another dashboard.